This project is for Senior Capstone (JAMS 489). I crafted brochures, emails, a promotional video, posters and social media posts as visual-heavy strategic communication tools. These materials are used to promote Linfield College Career Development’s Catalist, a Student Talent Network, in its inaugural year. More specifically, this content is targeted at three different audiences: students, faculty (to refer students to become Catalisters), and alumni/parents/college departments/ community organizations (to hire Catalisters). Through this assignment, I understood the structures and functions of mediated communication and creating persuasive content via design work and public relations strategy.
Catalist Brochures (5 Versions)
Single-Page Catalist Handout
Video To Recruit Organizational Report
Additional Social Media
PowerPoint Class Presentation
BONUS Catalist Material From PR Writing!