I helped found and promote Linfield College Career Development’s Catalist, a Student Talent Network, in its inaugural year. I crafted brochures, email campaigns, promotional video, posters and social media posts as visual-heavy strategic communication tools. More specifically, this content is targeted at three different audiences: students, faculty (to refer students to become Catalisters), and alumni/parents/college departments/ community organizations (to hire Catalisters). Through this year of producing Catalist’s first materials, I understood the structures and functions of mediated communication and creating persuasive content via design work and public relations/marketing strategy.
Abbreviated Audience Outreach Plan
Catalist Brochures (5 Versions)
Single-Page Catalist Handout
Catalist End-Of-Year Newsletter
Video To Recruit Organizational Report
Additional Social Media